T-Mobile all-star game ‘24
spotlight
ROLES
Executive Producer
and Activation Management
CLIENT
CAA
We continued our partnership with our friends over at CAA to produce the T-Mobile All-Star Game 2024 activation portfolio. Featuring eight different activations across the DFW metro area, activations consisted of a Club Magenta-branded full restaurant rebrand and takeover, multiple concourse activations, a custom-fabricated multi-engagement 40x60 MLB FanZone T-Mobile Experience, an on-field player lounge for the Home Run Derby, and even a T-Mobile Store takeover with MLB Player meet-and-greets and a World Series Trophy appearance!
T-Mobile All-Star Game 2024 activation
Due to the massive scale of this multi-activation portfolio, Peritus Live was able to utilize its deep network of Producers and Activation Managers ensuring that each activation point was effectively managed by a Peritus team member who had the cross-functional knowledge and preparation to handle every possible X-factor.
→ Peritus Impact Point: Network OF Professionals
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